What is menú?

Menú: A Culinary Guide

A menú is a list of dishes available in a restaurant or other eating place. It's much more than just a simple inventory; it's a crucial communication tool between the establishment and its patrons. A well-designed menú can significantly impact a customer's dining experience and the restaurant's profitability.

Here's a breakdown of key aspects:

• Purpose and Function: The primary function of a menú is to inform customers about the food and beverages offered, including their descriptions and prices. It also serves as a tool for https://www.wikiwhat.page/kavramlar/sales%20and%20marketing, influencing customer choices and driving sales.
• Types of Menús: There are various types, including:
  • À la carte: Each dish is priced individually.
  • Table d'hôte (or prix fixe): A set menu with limited choices at a fixed price.
  • Cycle Menú: A rotating menu that changes periodically (e.g., weekly or monthly).
  • Degustation Menú: A tasting menu, often featuring smaller portions of several dishes.
• Menú Design and Psychology: https://www.wikiwhat.page/kavramlar/menú%20design is an important aspect. Effective design uses layout, typography, colors, and language to highlight profitable items and influence customer choices. Psychological pricing (e.g., ending prices in .99) can also play a role.
• Menú Content and Description: Clear and appealing https://www.wikiwhat.page/kavramlar/dish%20descriptions are essential. Accurately describe ingredients, preparation methods, and portion sizes. Be honest about allergens and dietary restrictions.
• Pricing Strategies: https://www.wikiwhat.page/kavramlar/menú%20pricing involves balancing cost of goods, labor, overhead, and desired profit margins. Consider competitor pricing and perceived value.
• Menú Engineering: A process that analyzes the popularity and profitability of menu items to optimize the menu for maximum profit. Categories include:
  • Stars: High popularity and high profitability.
  • Plowhorses: High popularity but low profitability.
  • Puzzles: Low popularity but high profitability.
  • Dogs: Low popularity and low profitability.
• Digital Menús: Increasingly common, especially with QR codes and online ordering, offering flexibility and cost savings.
• Menú Terminology: Understanding common culinary terms is crucial for both staff and customers.
• Legal Considerations: Menús must comply with laws regarding truth in advertising, allergen labeling, and serving sizes.