What is api2.branch.io?

api2.branch.io is the primary API endpoint for Branch, a mobile measurement and deep linking platform. It's the "workhorse" URL that powers much of Branch's functionality. Here's a breakdown of key aspects:

• Purpose: It handles requests for creating and managing deep links, tracking attribution (install and event tracking), and managing user identity across different devices and platforms. Essentially, it's where you send data to Branch and receive responses that enable their services.

• Functionality: The API exposed through api2.branch.io facilitates various operations:

  • Creating short and long deep links with custom parameters.
  • Attributing app installs to specific marketing campaigns.
  • Tracking user events (e.g., purchases, content views).
  • Managing user profiles and associating users across devices.
  • Retrieving link click data and analytics.
  • Handling web-to-app redirects.

• Communication Protocol: It primarily uses HTTPS for secure communication. The API uses JSON for both request and response bodies, making it relatively straightforward to integrate with different programming languages and platforms.

• Usage: Developers integrate Branch's SDKs into their mobile apps (iOS, Android) and/or server-side code. The SDKs (or server-side implementations) then make requests to api2.branch.io to utilize Branch's features.

• Security: Because api2.branch.io handles sensitive data (attribution information, user data), Branch implements security measures like HTTPS, API key authentication, and rate limiting to protect against unauthorized access and abuse.